Sunday, February 28, 2010

Articles, Shmarticles. I Read It for the Pictures.

Prepare yourself, gent(i)le reader, for what may be your first exposure to Jewish porn:
What is hotter than Glatt-Kosher Premium Angus Beef, fresh out of the oven, with a bissel kosher wine in soft focus at the edge of the frame?

Welcome to my second-favorite magazine: Hadassah, named not for the wife of everyone's least favorite sell-out Demo senator, but rather for the Jewish women's organization that finances hospitals in Israel by holding fashion shows and mah jongg tournaments in every Hebraic enclave from Brooklyn to Boca.

Because we Jews are all about values that matter. Like tzedekah. And tradition. And ease-of-use.
Who doesn't love homemade gefilte fish and saving fifty cents (maybe even a buck if you go on double-coupon day)? Whenever I long for the sweet meatloaf of fish just like my beloved Bubbe used to make, what greater comfort than ad copy that mimics her broken English:
Yes, the latest issue of Hadassah Magazine reminds me that it's time to start thinking about the Passover Seder, that special holiday meal we look forward to all year . . .

and then try to rush through as quickly as possible.

Now, I realize it's wrong to stereotype an entire group of people, to act as though millions of Jews are all the same, when in fact there is a rich diversity among us, as a casual skim of the magazine's ads reveals.

For example, some Jews prefer this sort of Romantic/ceramic hideous style of Judaica . . .
while other Jews prefer the more lucid hideous of Lucite . . .
Because it may be okay to break tradition, but g-d forbid you should break that glass cube commemorating Sarah and Jonathan's joyous union.

Speaking of break, what if, again g-d forbid, your elderly parent should break a hip? Fear not, as the fine advertisers of Hadassah offer any number of services for outsourcing the guilt, um, I mean the caregiving:
Although if your no-good offspring aren't willing to shlep down to South Florida to care for you themselves, even after all you've done for them, maybe you should take matters into your own hands. Because if they don't seem to care whether you're alive or dead, they certainly won't care once you actually are dead. But don't worry, because for a small fee, I mean generous donation, somebody will:
Yes, this single issue of the magazine seems to offer everything a Jew could ever want. Where else can you shop for discount prescription drugs and support Eretz Yisrael?
You'll be feeling so good and saving so much when you're downing that fabulous cocktail of prune juice and discounted Plavix and Flomax, you may even make it to the Holy Land yourself.
After all, who would mind wandering the desert for forty years, with this handy fold-up scooter, delivered right to your hotel.

Just imagine how excited the Cheez was about all the ads for trips to Israel I was leafing through.
How unfortunate that we already have plans for the week of what promises to be a very memorable See Israel with Hadassah and Song tour. Because the question is not how many times can one tour group sing Hatikvah? The question is in how many different keys--at the same time?

Difficult as it is to choose among the Israel travel packages advertised, the real challenge is choosing among the ads for Jewish-themed retirement homes. They offer golf, tennis, beauty parlors, entertainment, and a reminder that for thousands of years, across every continent, there have always been certain constants of Jewish life:
Namely, Torah, and male pattern baldness.

Of course, if you're going to enjoy your Golden Years, you need the peace of mind that comes from knowing your children and grandchildren are flourishing. And great news, because once again the products available in the ads in this month's mag come through for you:

Your daughter ...
may she marry a Jewish doctor!

Your granddaughter ...
may she be a Jewish doctor (and believe me, the athletics is good for getting into a competitive college, and at least with the swim team there's no chance of a ball hitting her in the face and ruining that brand new nose).

Your son . . .

may that zhlub at least stop chasing the shiksas long enough to read Hadassah Magazine.

You never know, there might be something in there that interests him.
Yes, blond Jewish triplets, born in Hadassah hospital to a Hadassah Magazine writer, now all grown-up and sporting their Israeli Air Force uniforms.

I told you it was Jewish porn.

1 comment:

fery said...

wow such beautiful triplets